Brands As A Service

What Services Can A Brand Offer With Commercial Real Estate?

Over the last decade, brands have been trying new, and increasingly tech-forward concepts in order to build more customer loyalty and recognition. You might be more familiar with the mobile ordering apps for restaurants and fast food, or the digital store tech that enables curbside pickup and same-day delivery for grocery stores or discount department stores like Walmart and Target. While each of these established its brand as convenience in the eyes of consumers, what else are brands doing?

Tide Is Now A Dry Cleaner?

Traditional dry cleaners are a staple of the neighborhood strip mall. While there are other dry cleaning “chains” available to consumers, some bigger names are beginning to take over. Tide, the laundry detergent company, has been building - and expanding - its new dry cleaning stores over the last few years. These Tide Dry Cleaners stores originally offered traditional services, but now, they've expanded to full laundry services like wash and fold, alterations, and even wedding dress preservation. Their stores are often in strip malls or neighborhood centers, just like their competitors, but offer more convenient service through their app.

DSW Is More Than Just Buying Shoes!

Similar to traditional dry cleaners, shoe cleaning and repair stores have become harder to find, and are often only in those same neighborhood centers. DSW is attempting to change that by partnering with Cobblers Direct to offer their loyalty rewards members shoe repair services. DSW only offers this service to its members, which is yet another incentive for growing and expanding its brand. We can see how convenient these locations are to people in Denver, for example. By using the Business Search tool in REGIS Online, we can see where the local shoe repair stores are in the area, and the benefits DSW can offer to their customers throughout the whole buying experience, from buying new shoes to repairing old ones.

CVS Minute Clinic Has More For Loyalty Members

CVS Minute Clinic has been around for over 20 years, but its full range of services didn't become well known - or widely available - until 2013. Although their services seem straightforward for the brand, other competitors like Walgreens didn't offer their own in-house clinic until 2021. Minute Clinic originally started out as a place for schools/sports physicals and some vaccinations. Now, they offer a list of different health services, like disease testing and smoking cessation. CVS has been able to add this service for all customers, with certain benefits to their pharmacy and loyalty program members. With Business Search, we found the top 40 Health Clinics in the Denver area, which were almost entirely located in one part of the market. CVS has a ton of access to these customers outside the “hotspot” and can offer even better pharmaceutical services, as well as long-term care.

What's Next For Brands In Commercial Real Estate?

Retail Commercial Real Estate has seen a lot of changes in the last decade - especially in the last few years. As we've discussed many times on this blog, the best way to expand your locations - and your loyalty - in this industry is to provide a form of entertainment or service. Others have caught on, from Grocery Stores offering delivery and pick-up services to Amazon expanding their quick-service food marts. This strategy allows for more people in your stores, dependent on your brand for their lifestyle, and best of all: grows your business. We can't wait to see what else happens in the industry and who will be next on this list! •

Last Modified Jan 30, 2023