Market Optimization

Find The Best Locations With Confidence

Mix the demographics you care about most and find the best areas in any market - for any brand. Make market research easier than ever thanks to the powerful, easy to use features available with Market Optimization!

What Is Market Optimization?

Market Optimization is a REGIS Online tool that identifies the best-performing locations in a market by weighting the demographic variables that matter most to a brand. Users select up to four variables, assign weights, ideal values, or acceptable ranges, and REGIS Online scores and ranks every area in a chosen trade area or geography against that model, visualized as a heat map. Results can be layered with traffic counts, merchants, and active listings, so users can move from a model directly to available properties.

Market Optimization in Action

Choosing the wrong property doesn't just waste money - it can cost millions, break client trust, and jeopardize future deals.

By mapping the demographic data with Market Optimization you get a clearer picture of where customers are really located.

Read Our Case Study

Research Made Easy
With Market Optimization

With Market Optimization inside REGIS Online, you can stop guessing and start knowing. Real estate data analytics makes it simple to uncover high potential markets and locations in just a few clicks.

Heat Map Shading

See opportunities come to life in an instant with the heat map shading. The H3 grid highlights hot and cold spots across your market, helping you zero in on the best areas for further research.

See Sample Maps

Professional Reports

Go beyond the map with professional, presentation-ready reports. Each Market Optimization report gives you a clear summary of how the study was set up, along with detailed data for every result.

See A Sample Report

Move from Market Potential to Available Properties

Grade every site in your study against your demographic model, then see which top-ranked areas have real, available properties with our Active Listings integration. Each listing is scored against your model, so you can go from market potential to a specific property without switching tools.

Learn More About Active Listings

How Market Optimization Works

Market Optimization follows a clear workflow, from choosing what matters most to you down to a graded, exportable list of locations.

1. Define Criteria

Select up to four demographic variables and set a weight, ideal value, or min/max range for each one.

2. Map Qualifying Areas

Choose your geography, whether a radius, drive time, city, county, MSA, or custom trade area, and REGIS Online applies your criteria automatically.

3. Generate Heat Map

See hot and cold spots visualized instantly across the H3 grid, so the strongest areas stand out at a glance.

4. Grade Locations

Every location within the study is scored and ranked against your model, so you can compare sites side by side.

5. Overlay Active Listings

Layer in available properties to see which top-graded locations have a real listing you can act on today.

6. Export Report

Generate a presentation-ready report summarizing your study setup and detailed data for every result.

Why CRE Pros Use
Real Estate Mapping Software

Data analytics shouldn't slow you down. Market Optimization lets you map multiple demographics at once, filter results, and grade sites in minutes, so you're freed up to focus on what matters most.

Build a Location Model Around the Criteria That Matter

Select up to four demographic variables that drive your success, and Market Optimization applies your criteria automatically. Weight the variables that matter most, target a single ideal value, or set a min/max range, then layer in supporting data like merchants, traffic counts, and active listings to sharpen your model further.

Set Custom Weights

Highlight the demographics that matter most by placing more weight on the variables that truly drive performance.

Choose An Ideal Value

Define your perfect fit with a single target value. Locations that best match your ideal automatically rise to the top.

Assign Min/Max Values

Control the range of acceptable results by setting upper and lower limits, ensuring only the right locations make the cut.

Research Anywhere

Run Market Optimization studies in the areas that matter most to you. Whether it's a radius, drive time, city, county, MSA, or a custom trade area, the tool adapts to your workflow and pinpoints the best locations for your project.

Learn About Trade Areas

Filter Results With Precision

Go beyond demographics by layering in additional data for even sharper results. Fine tune your study to reflect the market conditions you care about most.

Merchants

Evaluate locations near, or away from, specific retailers to find the right balance.

Explore Merchants

Traffic Counts

Zero in on locations that meet your traffic thresholds to ensure strong visibility.

Explore Traffic Counts

Custom Layers

Add your own data to the map so you can focus on areas you want to prioritize.

Explore Custom Layers

Use Market Optimization for Site Selection

Narrow a market down to its strongest sites before you ever tour a property. Build your model around the demographics that matter, run the study across a radius, drive time, or custom trade area, and grade every location so you can focus your site visits on the best ones.

See Site Selection Software

Market Optimization vs. Market Match

Both tools grade a market against a model, but they build that model differently. Use Market Optimization when you know the demographics you want; use Market Match when you'd rather learn from your own top-performing sites.

Market Optimization: You Choose The Criteria

Select the demographic variables that matter to you, weight them, and let REGIS Online grade and rank every location in a market against that model.

Market Match: REGIS Online Learns From Your Sites

Build a profile from your brand's top-performing locations, and REGIS Online finds new areas that share those same characteristics.

Learn About Market Match

Explore Related Retail Analysis Tools

Show competition in a market with merchant data in REGIS Online

Retail Mapping

Show the competition in any area across the market.

Void Analysis

Find the best tenants to fill your open lease.

Traffic Counts

See traffic values at a certain time and day of the week.

Retail Fusion

See relationships between retailers across the nation.

Layer Control

Import your client addresses or other custom information.

Market Optimization

See hot spots in a new market based off demographics.

See How REGIS Online can help you

Let's connect and show what REGIS Online can do around one of your properties.

What Is Market Optimization?

Market Optimization in Action

Research Made Easy With Market Optimization

Heat Map Shading

Professional Reports

Move from Market Potential to Available Properties

How Market Optimization Works

Why CRE Pros Use Real Estate Mapping Software

Build a Location Model Around the Criteria That Matter

Research Anywhere

Filter Results With Precision

Use Market Optimization for Site Selection

Market Optimization vs. Market Match

Trusted By CRE Professionals

Explore Related Retail Analysis Tools

Retail Mapping

Void Analysis

Traffic Counts

Retail Fusion

Layer Control

Market Optimization

See How REGIS Online can help you

Research Made Easy
With Market Optimization

Why CRE Pros Use
Real Estate Mapping Software