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Market Optimization

Find The Best Locations With Confidence

Mix the demographics you care about most and find the best areas in any market - for any brand. Make market research easier than ever thanks to the powerful, easy to use features available with Market Optimization!

Real Estate Data Analysis Is Essential

Choosing the wrong site doesn't just waste money - it can cost millions, break client trust, and jeopardize future deals.

By mapping the demographic data with Market Optimization you get a clearer picture of where customers are really located.

Research Made Easy
With Market Optimization

With Market Optimization inside REGIS Online, you can stop guessing and start knowing. Real estate data analytics makes it simple to uncover high potential markets and sites in just a few clicks.

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Heat Map Shading

See opportunities come to life in an instant with the heat map shading. The H3 grid highlights hot and cold spots across your market, helping you zero in on the best areas for further research.

Fanned out market optimization reports

Professional Reports

Go beyond the map with professional, presentation-ready reports. Each Market Optimization report gives you a clear summary of how the study was set up, along with detailed data for every site result.

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Graded Sites or Active Listings

Find the best sites or view real time opportunities with our Active Listings integration. Each site is measured against your demographic model so you can see at a glance which locations are the best fit.

Why CRE Pros Use
Real Estate Mapping Software

Data analytics shouldn't slow you down. Market Optimization lets you map multiple demographics at once, filter results, and grade sites in minutes, so you're freed up to focus on what matters most.

Choose Demographics That Matter

Select up to four demographic variables that drive your success. Market Optimization applies your criteria automatically, giving you clear, prioritized results.

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Set Custom Weights

Highlight the demographics that matter most by placing more weight on the variables that truly drive performance.

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Choose An Ideal Value

Define your perfect fit with a single target value. Sites that best match your ideal automatically rise to the top.

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Assign Min/Max Values

Control the range of acceptable results by setting upper and lower limits, ensuring only the right sites make the cut.

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Research Anywhere

Run Market Optimization studies in the areas that matter most to you. Whether it's a radius, drive time, city, county, MSA, or a custom trade area, the tool adapts to your workflow and pinpoints the best sites for your project.

Filter Results With Precision

Go beyond demographics by layering in additional data for even sharper results. Fine tune your study to reflect the market conditions you care about most.

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Merchants

Evaluate sites near, or away from, specific retailers to find the right balance.

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Traffic Counts

Zero in on locations that meet your traffic thresholds to ensure strong visibility.

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Custom Layers

Add your own data to the map so you can focus on areas you want to prioritize.

Trusted By CRE Professionals

Market Optimization isn't just theory, it's how professionals use demographic data and real estate analytics to win deals faster.

Other Features

Show competition in a market with merchant data in REGIS Online

Merchant Locations

Show the competition in any area across the market.

Fill your open lease faster with void analysis

Void Analysis

Find the best tenants to fill your open lease.

Show traffic patterns in a market with REGIS Online

Traffic Counts

See traffic values at a certain time and day of the week.

See how brands interact with each other using retail fusion

Retail Fusion

See relationships between retailers across the nation.

Add your custom data to any map with REGIS Online

Layer Control

Import your client addresses or other custom information.

Find your top location with your ideal demographics

Market Optimization

See hot spots in a new market based off demographics.

REGIS Online is the best online gis program available

See How REGIS Online can help you

Let's connect and show what REGIS Online can do around one of your sites.