What Defines A Demographic Dimension
Demographic Dimensions show how any area is numerically unique by using a combination of demographic variables and machine learning. This then helps you see how any area is unique.
Find What Makes A Profile Unique
See how an area compares to a brand's needs and the national average. Identify Demographic Dimensions with distinct numbers and use them to find trends within your profile.
Target An Audience With Intention
Toggle the weight between residential and business demographics to tailor the results to best match the brand's needs. Target specific audiences withing the two categories to define your search further.
