A Complete Guide to Location Intelligence
In a world driven by data, spreadsheets alone can no longer tell the full story of a location's potential. Mapping software, or location intelligence technology, provides the bridge between raw spatial data and actionable business strategy by visualizing complex relationships on an interactive map.
Choosing the wrong site doesn't just waste money — it can cost millions, break client trust, and jeopardize future deals.
True location intelligence means turning a spreadsheet into a narrative. One that you can share. By layering complex datasets together you can find the why behind each location.
High-performance mapping software must go beyond plotting points; it must allow for deep data layering and spatial analysis to be effective in commercial real estate.
In an industry where speed wins deals, the ability to generate professional presentations in seconds, rather than hours of manual design, is a critical competitive advantage
The Best GIS mapping tools have accurate data to help you understand any area better, and share those insights.
Access detailed data on household income, age, education, and more.
Use cell phone data to see the home and work locations for visitors.
Visualize traffic patterns, customer flows, and daily traffic activity.
Map millions of locations across thousands of top brands.
Layer current property listings directly onto your map to see what is available.
Upload your own data to visualize your insights alongside market data.
The Best GIS mapping tools have accurate data to help you understand any area better, and share those insights.
Create radius, drive time, custom and other trade areas for deeper research.
Locate voids where you can expand without fear of cannibalization.
Find the best area in any market by blending demographics together.
Create a profile of success for any brand and find similar areas.
Relying on gut feelings for site selection is a high-risk strategy in today's competitive market. Location intelligence provides the factual foundation needed to minimize risk and maximize the ROI of every property in your portfolio
Use GIS mapping to visualize market saturation, find new opportunities.
Ensure your next location is positioned for long term growth and success.
Define and protect exclusive territories with data to avoid cannibalization.
Stop wrestling with blurry screenshots and rogue pixels. REGIS Online empowers your whole team, from junior analysts to lead brokers, to create professional, data rich presentations instantly.
Is mapping software difficult to learn?
Modern mapping software is designed to be intuitive, allowing anyone from junior analysts to lead brokers to create professional site maps without requiring a GIS degree. REGIS Online simplifies complex spatial analysis into an easy-to-use solution, enabling teams to generate data-rich presentations in seconds rather than hours of manual design work. Learn more about REGIS Online.
Can I integrate my own internal customer data?
Yes, high-performance mapping software allows you to upload and visualize your own custom data alongside verified market insights. By layering internal customer locations with external datasets like mobile data and demographics, you can identify unique trends and find the "why" behind your best-performing locations to drive better business strategies. Explore our custom data controls.
How does this differ from standard GIS or Google Maps?
Unlike standard GIS or Google Maps, specialized mapping software for commercial real estate provides rooftop accurate merchant locations, mobile traffic patterns, and advanced trade area tools in one platform. While Google Maps offers basic navigation, location intelligence software like REGIS Online allows for deep spatial analysis and the creation of deck-ready site maps for professional pitch decks. Learn more about GIS mapping.
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