Site Selection Software for
Commercial Real Estate

Evaluate, compare, and validate locations with confidence. REGIS Online brings the data and analytical tools needed for site selection into one platform, so you can move from a target market to the right property faster.

Learn About REGIS Online

What Is Site Selection Software?

Site selection software helps commercial real estate professionals evaluate, compare, and validate potential locations using demographic, mobility, traffic, and competitive data, rather than relying on gut instinct alone. REGIS Online combines this data with site selection analytics, including void analysis, market optimization, and market match, so retailers, brokers, and developers can narrow a market down to the strongest available properties. Users can grade sites, compare candidates side by side, and layer active listings to move from research directly to a real deal.

How Site Selection Software Helps
Evaluate Locations

Choosing the wrong site doesn't just waste money - it can cost millions, break client trust, and jeopardize future deals.

Site selection software replaces guesswork with evidence. Instead of researching demographics in one tool, traffic in another, and competition in a third, REGIS Online brings the data and analysis together so you can evaluate a location from every angle before you commit.

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Data That Determines
Location Potential

Every site selection decision starts with data. Layer the datasets that matter most onto your map or into your report.

Demographics

See income, population, education, and hundreds more variables around a potential site.

Explore Demographics

Trade Areas

Build a radius, drive time, zip code, or custom trade area to study the market around any site.

Explore Trade Areas

Traffic Counts

Confirm a site sits on the right road with vehicle traffic counts by direction and time of day.

Explore Traffic Counts

Mobile Data

See where a site's visitors originate, and build true trade areas with verified mobile location data.

Explore Mobile Data

Merchants

See which competitors and complementary retailers already operate near a candidate site.

Explore Merchant Data

Active Listings

Move from a strong market directly to a real, available property with active listings layered on the map.

Explore Active Listings

Site Selection Analytics

Data tells you what's around a site. Site selection analytics tells you which sites are worth pursuing.

Market Optimization

Weight the demographics that matter and grade every location in a market against your model.

Explore Market Optimization

Market Match

Build a profile from your top-performing sites and find new markets that share the same traits.

Explore Market Match

Void Analysis

Compare a target area to a larger market to see which retailers are missing, and where the opportunity is.

Explore Void Analysis

Co-Tenant Analysis

See which retailers frequently appear near your preferred co-tenants to find markets that fit.

Explore Co-Tenant Analysis

Retail Site Selection

Retailers use site selection software to confirm a market can support a new store before signing a lease. Combine demographics, trade areas, and mobile visitation data to validate customer fit, run void analysis to find markets without your brand, and use market match to find areas that resemble your best-performing stores.

See Retail Mapping

Commercial Real Estate Site Selection

Brokers and developers use site selection software to evaluate properties for clients, tenants, and investment decisions across retail, land, and industrial space. Layer demographics, traffic, and competition onto a map, run market optimization to identify the strongest submarkets, and pull active listings to bring research and inventory together in one place.

See CRE Mapping Software See Active Listings

Compare Locations

Once you've narrowed your search, compare candidate sites directly against each other.

Compare Up To 4 Sites With Data View

Add widgets for the data types you care most about and compare up to four sites at once. Visualize trends while hovering over values to get actual numbers for each location.

Learn More About Data View

Grade And Rank Sites

Run Market Optimization to score every location in your study against your criteria, then overlay active listings to see which top-graded areas have a real, available property.

Learn About Market Optimization

Site Selection in Action

See how commercial real estate professionals use REGIS Online's data and analytics to make real site selection decisions.

Traffic Count Case Study

See how accurate traffic count data helped a brand choose the right side of the road for a new location.

Read The Case Study

Void Analysis Case Study

See how comparing a target area to a larger market surfaced tenant opportunities for an open lease.

Read The Case Study

Market Optimization Case Study

See how weighted demographic criteria helped narrow a market down to its strongest locations.

Read The Case Study

Why REGIS Online

Most teams piece together site selection from multiple disconnected tools. REGIS Online brings the whole process into one platform.

One Platform, Not Five

Demographics, traffic, mobile data, competition, and listings all live in the same platform as your maps and reports.

Built-In Analytics

Market Optimization, Market Match, Void Analysis, and Retail Fusion turn raw data into a ranked list of opportunities.

From Research To Deal

Layer active listings on top of your analysis to move from market potential to an available property, without switching tools.

Site Selection FAQ

What is site selection analysis?

Site selection analysis evaluates a potential commercial real estate location using demographic, traffic, mobility, and competitive data to determine whether it fits a business's needs. REGIS Online combines this data with analytical tools like Market Optimization and Void Analysis to support that evaluation.

What data is used for retail site selection?

Retail site selection typically relies on demographics, trade area analysis, traffic counts, mobile visitation data, and competitor or merchant locations. REGIS Online provides all of these datasets in one platform, alongside active listings.

How is site selection software different from a demographic report?

A demographic report describes a single area, while site selection software compares and grades many locations against your criteria. REGIS Online includes both, letting you run a demographic report on a site or run Market Optimization to rank every site in a market.

Can I compare multiple sites at once?

Yes. Data View lets you compare up to four sites side by side, and Market Optimization grades and ranks every location in a study area so you can see which sites are strongest at a glance.

Can I see available properties directly in my site selection research?

Yes. REGIS Online includes Active Listings, so you can layer available commercial properties for sale or lease directly onto your market research and analysis.

Is site selection software only for retail?

No. While retailers commonly use site selection software to evaluate store locations, brokers and developers also use it across land, retail, and industrial commercial real estate to evaluate properties for clients and investment decisions.